SINGAPORE - Women's magazine Her World, published by SPH Magazines Pte Ltd (SPH Magazines), announced the winners of the latest beauty products in make-up, skincare, hair care and perfume at its annual Her World Beauty Awards at ION Orchard.
This year, more than 1,000 nominees, including 30 ads and 20 beauty counters, across 110 categories launched between Oct 2013 and Sep 2014, were evaluated.
From anti-ageing serums to cheek-and-lip make-up, and from frizz-fighting shampoos to the newest perfumes, the Editors' Choice winners have all been test-driven and chosen by a 25-expert judging panel consisting the Her World beauty team, doctors, make-up artists, hairstylists and beauty bloggers.
The categories for the awards include the best brightening serum, liquid foundation, anti-ageing eye care and also the best counter service.
FACE: BRIGHTENERS
Brightening serum
Drugstore category
Readers' choice: L'Oreal Paris Dermo-Expertise White Perfect Laser Anti-Spot Derm White Essence
Editors' choice: La Roche-Posay Sensi White [+] Essence
Department store/speciality store category
Readers' choice: SK-II Cellumination Aura Essence Editors' choice: Shiseido White Lucent Total Brightening Serum
FACE: MAKEUP
Liquid foundation
Readers' choice: Chanel Perfection Lumiere Velvet SPF15
Editors' choice: Cle de Peau Beaute Radiant Fluid Foundation Bloggers' choice: Chanel Perfection Lumiere Velvet SPF15
EYES: SKINCARE
Anti-ageing eye care
Readers' choice: SK-II Stempower Eye Cream
Editors' choice: Estee Lauder Re-Nutriv Ultimate Contouring Eye Lift
LIPS
All-in-one lip colour
Readers' choice: Dior Dior Addict Fluid Stick
Editors' choice: Lancome Lip Lover Bloggers' choice: Too Faced Melted Liquified Long Wear Lipstick
HAIR
Multi-purpose hair oil
Drugstore category
Readers' choice: L'Oreal Paris Extraordinary Oil + UV Filter
Editors' choice: Tsubaki Hair Oil
Speciality store/salon category
Readers' choice: Aveda Dry Remedy Daily Moisturizing Oil Editors' choice: Aveda Dry Remedy Daily Moisturizing Oil
FRAGRANCES
Women's EDP: sophisticated
Readers' choice: Chloe Love Story EDP
Editors' choice: Karl Lagerfeld for Women EDP
BEST COUNTER SERVICE
Estee Lauder
New beauty trends were also spotted: facial oils which are hydrating but not sticky, BB cushions that are mess-free and spill-proof, and essence lotions for instant dewy skin. Over 1,700 online votes were received from readers to determine the Readers' Choice winners.
Pearlyn Tham, editor of Her World, said: "You can be sure to see more of these new, exciting and innovative beauty products in our pages from now on! Her World and beauty are such a big part of most women's lives so we are naturally proud to be the No. 1 authority on the best buys, trends, tips and updates that will help you along in looking good."
See all 219 winners of this year's Her World Beauty Awards on www.herworldplus.com.
To mark Her World's 55th anniversary, all 219 winners of its Beauty Awards will be featured in a 76-page mini mag that comes free with every copy of the March issue. The mini mag is also available on the digital platforms - subscribers/single-copy buyers will get the mag with their main issue of Her World March from Google Play or the Apple App Store.
First Her World Beauty Club
Her World's first-ever, all-new Her World Beauty Club is also launched on Feb 26. Being the No.1 beauty expert, Her World wants to empower its readers to become insiders too, with exclusive VIP (and also the fastest) access to the hottest launches, promotions and news in town.
Lucky members will also get to win a specially made Her World Beauty Bag, each containing more than $200 worth of beauty goodies.
stephluo@sph.com.sg