World's first Durian Musang King makeup launched

PHOTO: The Star and Elianto Makeup

We should have seen it coming. A Malaysian cosmetics brand has created a durian-flavoured makeup collection that will storm your senses – and definitely give Malaysians a chuckle.

And it’s not just any durian. It’s the MVP of durians, the musang king, a much sought-after version of the fruit for its deep yellow flesh and unquestionable flavour.

Makeup lovers who are durian eaters can now get their face and hands on this unique beauty product because Elianto Make Up has just released a Durian Musang King cosmetics collection, the first of its kind anywhere.

The Elianto Durian Musang King range comprises rich yellow colours inspired by the fruit for its lip care, lip colour, highlighter and mono eyeshadows.

“We wanted to approach makeup in a fresh, playful and daring way. By introducing a unique collection like Elianto Durian Musang King, we are celebrating individuality and diversity. Makeup has no boundaries. It gives women the freedom to express themselves,” says managing director and brand owner Teo Ai Siong.

“Elianto is marketed as a masstige beauty brand and offers a wide range of premium cosmetics at an affordable price,” Teo adds.

Elianto is derived from the Italian word for sunflower. The brand, inspired by the striking beauty and utility symbolised by the sunflower, utilises botanical extracts. All the products are imported from Switzerland, Italy, South Korea, Taiwan and Germany.

The Elianto Durian Musang King collection comprises rich yellow colours, inspired by the fleshy durian.Photo: Elianto makeup

If you’re licking your lips to get a taste of this new look, the Elianto Durian Musang King Lip Care SPF18 is infused with durian scent and comes in a pinkish and yellow shade. Meanwhile, the Elianto Durian Musang King Lip Colour is a creamy and lightweight matte product.

If you like matte eye colours, you’ll love the ultra soft texture of the Elianto Durian Musang King Eyeshadow that comes in cocoa and yellow shades. You can also light up your face with a dewy glow courtesy of the yellow tinted powder from the Elianto Durian Musang King Highlighter.

If that’s not enough to entice you, the collection includes the Elianto Durio Bloom EDP fragrance, described as a refreshing yet woody scent. So now you don’t have to wait for durian season, this perfume will remind you and everyone else of your favourite fruit all year round.

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