We're living in a digital society where social media likes has transcended its virtual value into real-world vanity metrics.
In other words, people take social media validation seriously, to the extent that they're willing to fork out a pretty penny to boost their online profiles.
This has given rise to the morally ambiguous business of click-farming, a shady business worth millions whose sole purpose of existing is to drive online traffic to clients.
But what about those who aren't so willing to part with real world money but still crave social media attention?
Read on for more about these fame-hungry souls who resort to extreme lengths in their quest for internet fame.
Algerian baby dangler
The recent case of an Algerian man who dangled his baby cousin from the window of a 15th-floor apartment sparked an online frenzy after the story ironically went viral.
"1,000 likes or I will drop him," he captioned, in a Facebook post showing him grasping the boy by the back of his shirt and holding him over the balcony, a harrowing 45 metres above ground.
Fortunately, the baby remained safe and the insane act only garnered him social media disdain in addition to a two-year prison sentence.
Razor blade fidget spinner
Ever heard of the 1,000mph (1,600 km/h) challenge?
Picture propelling a fidget spinner to that speed using compressed air, but not before adding razor blades to the toy's outer prongs.
As if the toy isn't dangerous enough on its own, daredevils on YouTube have been putting their own asinine twists on the challenge in a bid to generate more video views.