British Airways just released a new pre-flight safety video and it's hilarious.
Of these include some of Britain’s best-loved personalities, such as: Gordon Ramsay, Rowan Atkinson (Mr Bean), Rob Brydon, Sir Ian McKellen, and Thandie Newton.
Award-winning actor Chiwetel Ejiofor and X-Files' Gillian Anderson also make appearances in the six-minute clip.
"It's extremely important to us that customers engage with our safety video, and involving some of the nation's most well-known personalities has given us the chance to create something fun that we hope people will watch from start to finish - and remember," said Alex Cruz, British Airways' chairman and CEO.
But more than just an entertaining safety video, it is also part of a fundraising effort for ‘Flying Start’, a global charity partnership between British Airways and UK charity, Comic Relief.
Cruz said: "We've worked with Comic Relief since 2010 and our customers have already helped us generate £16.5 million (S$29.5 million) for great causes. We hope the new video will enable us to exceed our goal of raising £20 million by 2020.”
The humorous video shows 10 celebrities auditioning in front of comedian Asim Chaudhry for a role in the safety video itself.
It ends with a quintessentially Mr Bean clip at the end of the video, with Rowan Atkinson comically fumbling around his seat for loose change.Photo: Screengrab of British Airlines' Youtube video
All so that he could place his donation into a Flying Start envelope, which are available to customers on flights to enable them to make donations to Comic Relief.
So far, viewers have been liking what they see:
I need to book a flight to see this!! ??✈️— Mr T (@HisNameIsMrT) July 18, 2017
Many have remarked about how much more fun it is to absorb important safety messages when presented in this way:
Superb, a really good way to get across a serious message in a fun and entertaining way.....— Chris Pope (@Chris_Pope_NOW) July 18, 2017
And for some people, it's a reminder of Air New Zealand's videos that have paved the way:
The actual video won't air on flights until September 1, but for now, here's a behind the scenes clip that's just as funny.