STOCKHOLM - Model and photographer Arvida Bystrom advocates for body positivity, including having body hair.
The Swedish 26-year-old posed for Adidas Originals in a pink dress and gray sneakers - and unshaved legs.
Comments on social media, mostly from men, expressed disgust at her hairy legs.
The model took to Instagram to share her experience since the ad was posted.
"I've been getting rape threats in my inbox," she revealed.
Bystrom noted that her only non-stereotypical feature was showing body hair; otherwise she fits society's Western standards of beauty with "an abled, white, cis body."
She also channeled the discussion toward privilege. "I can't even begin to imagine what it's like to not possess all these privileges and try to exist in the world… Try to remember that not everybody has the same experiences being a person."
On her Instagram feed, Bystrom also shares pictures showing untrimmed underarms and cellulite, and photographs of models with different body types.