Forget levitating. Six gutsy skydivers took flying to a whole other level by playing Quidditch, the popular sport played on flying broomsticks, in the series about Harry Potter.
The fictional sport, played most memorably by Harry, Ron and gang against Slytherin and other houses in the books and movies, involves two teams comprising of seven members each, with four balls in play: a Quaffle, two Bludgers and a Snitch.
The aim is for the three Chasers to pass the Quaffle through the opposing team's hoop to score, while two Beaters protect their team by hitting Bludgers at the other team. Finally, a Seeker catches the Snitch to win 150 points for the team.
In the advertisement for ETB, a Colombian telecommunications company, the skydivers, who were split into teams and decked in outfits representing two houses in Hogwarts, Gryffindor (scarlet) and Ravenclaw (blue), jump out of an airplane - with some clutching broomsticks and some holding hoops for the Quaffle to go through.
Once airborne, they mount their broomsticks and begin playing.
Sadly, as any Potter aficionado would attest, there was no magical Snitch in sight.
But the group seemed to have fun nonetheless.
In your face, Malfoy and Slytherin. Oh, and 50 points to Gryffindor and Ravenclaw while we are at it.