This is the year of fun wars, isn't it?
First, we had Batman v Superman (okay, that wasn't fun), then we had Captain America having a civil war with Iron Man. And the jury is still out with the mutant war in the latest X-Men instalment.
However, the normal everyday heroes working in buildings along Canal Street in New York City are getting in on the action with a war that can only be described as genius: a post-it war.
Yes, a post-it war.
How have we never thought of that before? Not only is it an awesome way to while the hours away, but it is such a cool way to exercise your brain.
According to Adweek, the post-it war had begun innocently enough last week, with the word "Hi" left by an unidentified office.
[embed]https://www.instagram.com/p/BFPG7x7mTON/[/embed]
Soon, that escalated into more elaborate designs and coded words, with companies such as 3M, the maker of post-its, Getty Images, Havas Worldwide, Horizon Media, and Harrison and Star involved.
Was it Romi or Michele who invented @Postit notes? @havasnyc v. @harrisonandstar v. @Biolumina & more. #postitwars pic.twitter.com/ArPu6Uj00i
— Todd Tukey (@ttukey) May 17, 2016
Among the designs? Marge and Maggie from The Simpsons, Spider-Man, The Lorax and of course, Batman and Superman.
Marge & Maggie stopped by #postitwar #canalnotes pic.twitter.com/6ZFhCwLtHS
— kBostley (@kBostley) May 13, 2016
The @Postit war between @havasnyc and @harrisonandstar is now officially on... #canalnotes #postitwars pic.twitter.com/V8F6sbmzmM
— Sarah (@slou20) May 13, 2016
The Lorax joins the #postit party. #postitwars #postitwar #canalnotes pic.twitter.com/UsBxk4FOOc
— Erika Wegener (@ELWegener) May 13, 2016
Reuters interviewed Molly Reich, a digital strategist for Horizon Media who said that the company's participation was temporarily curtailed by their building supervisors.
However, all seems to be smooth-sailing at the moment, as the supervisors finally relented and gave in to the power of the post-its.
As with pretty much anything these days, social media was also aflutter with netizens sharing photos of the impressive (and hilarious) post-it creations accompanied by the hashtags '#canalnotes' and '#postitwars'.
First few days at the new gig have been pretty good. Proud of the collab on this one. #postitwars #canalnotes pic.twitter.com/AiYGj5XnYV
— Bryan Haker (@bryanhaker) May 11, 2016
There's no winner yet, but we will keep you post-it (get it?).
prabukm@sph.com.sg