Zaobao news talk show now airing on StarHub TV

SINGAPORE - StarHub TV customers can now catch Lianhe Zaobao's news talk show on the E City channel (channels 111 and 825).

Launched last November on Zaobao's digital platform, the three-minute Zaobao Keywords targets people on the go by presenting hard news in an easy-to-digest short video format.

Three keywords that are pertinent to the day's news story are selected by a Lianhe Zaobao journalist, who discusses it in a casual chat with the host.

The programme is available at 5.30pm every weekday on Lianhe Zaobao's mobile apps and website.

On StarHub TV's E City, the day's episode will be aired at 7.55pm, with repeat telecasts at 10pm on the same day, as well as 9am and 10am the following day, or 8am and 9am if it's a Saturday.

The broadcast is a joint initiative under the Memorandum of Understanding (MOU) signed between Singapore Press Holdings (SPH), which owns Lianhe Zaobao, and StarHub on March 7. Under this MOU, the two companies will collaborate in areas of advertising sales, creation and carriage of content, data analytics and marketing.

Ms Han Yong May, associate editor of Lianhe Zaobao and digital editor of SPH's Chinese Media Group, said: "Journalists have made the transition from print to digital. Producing videos is now part and parcel of our work in the newsroom as journalists have gradually grown accustomed to straddling across print and digital."

She added: "We expect to face challenges as we enter the TV arena, as viewers demand higher standards of TV programmes. We are ready to accept this challenge and will strive to offer Lianhe Zaobao's quality content through more platforms to expand our reach to readers and viewers."

Ms Lee Soo Hui, head of StarHub's media business unit, said: "Zaobao Keywords is not only a convenient way for viewers to be up-to-date on key issues, but it also innovatively helps them to grasp these issues through the use of keywords and phrases. We definitely see value in adding this programme to our line-up."

huizhen@sph.com.sg