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The rise of Asian brands
Sat, Sep 04, 2010
RazorTV

By Nadia Rahmat

Fashion in Singapore is no longer dominated by European or Japanese brands.

More labels from other Asian countries are making their way and setting up shop here - like Aimer and Feiyue from China, iRoo from Taiwan, and Panadda from Thailand.

The latest is concept store 'The Little Things She Needs' from Indonesia. It carries fashion accessories like rings, necklaces, bracelets, bags and shoes.

According to its Chief Creative Officer Freddie Beh, the reason behind the long store name is "It's just the little things that SHE needs, that every girl needs. It's a NEED and not WANT, because if you WANT you expect to have it. But when you NEED you must have it."

RazorTV dropped by their first flagship store at Ion Orchard to find out what makes them different from other fashion accessories stores.

Read also:
» Just another accessories store?
» What every girl needs

 

 

 

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