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Tue, Jan 11, 2011
AsiaOne
Keeping our home together

The theme for this year's Total Defense is "Home - Keeping It Together".

Completing the trilogy of themes which encourage Singaporeans to take ownership of our nation's defence, this year's Total Defense theme is a fitting sequel to the theme of "What Will You Defend?" in 2009 and "I Will" in 2010, where the natural flow is for Singaporeans to respond by saying "I will defend our home".

As such, the TD 2011 campaign is anchored on a music video featuring a remake of the well-loved Singaporean national song, "Home".

The new version is sung by 39 iconic local singers spanning across different generations and genres, including Ramli Sarip, Jimmy Ye, Maggie Teng, Jeremy Monteiro, Taufik Batisah, JJ Lin, and Stefanie Sun, and will be launched on 15 February 2011, which is also Total Defense Day.

Kit Chan, the Director of the campaign and Executive Producer of the music video, and also the original singer of the song, said that "Home" was picked because the song resonates with and appeals to a wide range of Singaporeans as it "encapsulates our treasured memories and shared dreams for the future".

She also add, "This song reaches across so many different demographics, and we hope that this remake will trigger people to reflect on what home means to them and what we can do to keep it strong and secure."

Mr Douglas Foo, founder and CEO of Sakae Sushi, gave his reason for participating in the campaign, "This is a meaningful campaign and on behalf of Sakae Sushi, we are honoured to be a part of it."

Recognising that they have an important role to play in Economic Defence - one of the five pillars of Total Defence - POSB has been organising initiatives and school outreach programmes aimed at encouraging the young to establish good savings habits.

This year, POSB will bring the "POSB Build & Protect our Home" competition to all primary schools where students reflect on what they want to protect at home, and home, in this context, is Singapore.

Singaporeans can also play a part in this year's Total Defense campaign and express what home means to them by participating in the 'Make your own "Home" Video' contest by submitting their own video featuring the song "Home" from 2 January 2011 to 31 March 2011 on the campaign website.

Members of the public can also download, print and customise the "Home" photo frame from the website and use it to display something that signifies "Home" to them.

From 22 January 2011, Singaporeans can view and vote for their favourite N.E.mation! 5 clips, which centre on the theme of "Home - We make or break". N.E.mation! is a competition for youths to express their thoughts on Total Defence through animation.

15 February, the day Singapore fell to the Japanese in 1942 during World War II, is Total Defence Day. It is to remind Singaporeans that everyone has a part to play in defending our country.

 
 
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