Eat the Nicole Seah Sushi Roll at this sushi bar

FANCY sinking your teeth into a succulent Tin Pei Ling sushi roll, or a similar one named after Nicole Seah?

In the spirit of the General Election, food-and-beverage outlets are rolling out quirky election-related promotions.

The Standing Sushi Bar near Bras Basah Road has created two types of sushi rolls, one each for People's Action Party (PAP) candidate Tin Pei Ling, 28, and National Solidarity Party (NSP) candidate Nicole Seah, 24.

Both Ms Tin and Ms Seah - their parties' youngest new candidates - are expected to be fielded in Marine Parade GRC at next Saturday's polls.

A white roll filled with fried salmon skin, cucumber and teriyaki sauce was named after Ms Tin, while a pink roll containing sakura denbu, unagi, egg, carrot, cucumber and mayonnaise was named after Ms Seah.

Said restaurant owner Howard Lo, 34: "Everyone has been inundated with comparisons of Tin Pei Ling and Nicole Seah and, of course, all the other election news.

"I've been thinking about revamping the menu and adding some fun and creative rolls, so my mind has been associating everything with sushi.'"

At Billy Bombers American Diner, all election candidates get to eat for free until next Friday. All patrons will enjoy 50 per cent off its "Obama Democracy" chicken burger, with any drink order, till next Friday as well.

It is also offering its six outlets here as campaign-material distribution points for all contesting parties.

On Cooling-off Day next Friday, patrons at the diner will be served a complimentary "Cooling-off" mocktail, with any purchase.

The moves are not so much attempts to attract more diners using gimmicks, as attempts to create election buzz, said Billy Bombers' chief executive, Ms Jessica Soh, 47.

"We want to do our part for the campaign - to raise awareness among Singaporeans. We want to invite the candidates here to mingle with and talk to the diners," said Ms Soh.

Investment banker and foodie Ryan Yang, 30, felt that the promotions rolled out for the upcoming election were light- hearted and novel.

He said: "They do raise awareness, although I doubt their usefulness in achieving anything beyond a raised eyebrow or a two-minute conversation."


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