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By Elizabeth Wilmot
ENTERING the Japan market is not without its difficulties, but it is still possible to thrive in the country with the right factors, said the chief executive of International Enterprise Singapore on Thursday.
Mr Chong Lit Cheong, speaking at a seminar on Doing Business In Japan, said, 'Cultural differences and corporate integration issues are the most significant challenges.
'However with perseverance, a good understanding of the market and a good product and service, it is possible to thrive in Japan.'
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