Carousell kicks off 2017 with a bang! - acquires Malaysian mobile classifieds startup Duriana

Carousell kicks off 2017 with a bang! - acquires Malaysian mobile classifieds startup Duriana
(From left) Carousell co-founders Lucas Ngoo, Quek Siu Rui and Marcus Tan. Carousell has done it again. This morning, they announced their acquisition of Duriana, a Malaysian-based mobile classifieds startup.
PHOTO: The Straits Times

Carousell has done it again.

This morning, they announced their acquisition of Duriana, a Malaysian-based mobile classifieds startup.

This is their third acquisition in less than six months, the last being of Singaporean car classifieds platform Caarly.

Said Quek Siu Rui, Co-founder and CEO of Carousell, "We saw that Duriana users had similar demographics and interests in buying and selling fashion items, gadgets & electronics as well as home furnishing. By bringing Duriana users onto the Carousell platform, we're helping more people buy and sell their preloved items quickly and easily."

"This acquisition accelerates our international growth, and strengthens our position as the largest mobile classifieds marketplace in Malaysia with over 5 million listings."

Not another mere acquisition under their already impressive belt, the acquisition has boosted their position in the Malaysian market, and they are now the top mobile classifieds player there.

Duriana's current presence in the Philippines will also prove to be yet another plus to the Singapore startup, which was launched there in October 2016.

Carousell had enjoyed strong growth in the country since then, and has reported an over 80 per cent QoQ growth in transactions from Q3 2016.

"[The acquisition] builds on our strong growth in Philippines, our fastest market to reach over 1⁄2 million listings, and positions Carousell as the leader in the Philippines mobile classifieds industry just four months after our official launch in the market," shared Quek.

Duriana users will automatically join the Carousell family, and they can continue their journey of buying and selling - now with a larger global community.

Said Saeed Gouda, Co-founder and CEO of Duriana, "It's been an exciting three years with Duriana, and we're proud to have brought the company to this stage. After this exit, we're looking forward to pursuing a new adventure. Carousell is shaking up the mobile classifieds space, and we're confident that Duriana users will enjoy buying, selling and connecting as part of the vibrant Carousell community."

As of Q4 2016, the 4-year-old startup has over 57 million listings and over 23 million items sold; and this will only look to grow exponentially with its slew of acquisitions.

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