SINGAPORE - Singapore's online network for fashion, shopping, beauty and lifestyle for women, herworldPLUS, is looking for the best-dressed in Singapore for its Street Style Awards 2015 (SSA2015).
10 finalists will be selected to take part in a street style photo shoot from a series of photos of well-dressed men and women. The awards aim to highlight street style in Singapore.
This year, two 'social media influencers from Singapore, Nicole Wong and Vera Mao, will be supporting SSA2015.
The pair will help to identify some of the best street styles and will choose the winner for the Style Influencers' Choice award with $500 worth of prizes.
Social media influencer Nicole Wong began blogging as a teen and now works as a marketing manager for Singapore bespoke tailor Kevin Seah. She has a fashion and lifestyle blog, www.ncwong.net, and has at least 41,000 followers on her Instagram account, @ncwong.
She said that when it comes to her criteria for judging the Style Influencer Award winner, she will be looking for someone who is "confident with her body and unafraid of being herself through the clothes she wears".
The second social media influencer, Vera Mao, was a finalist at the herworldPLUS Street Style Awards 2014. She has worked with brands such as Samsung Singapore, Guess and Zalora.
Mao started her fashion and lifestyle blog in Dec 2010. Her Instagram account @nakedgloryvera and blog www.naked-glory.com showcase her feminine and fashionable style.
As for her criteria when it comes to choosing a winner for the Style Influencer Award, Mao agrees with Wong that one needs to be confident in one's own style.
"I've always believed in not letting the clothes wear you, or trying too hard to go after a certain trend - just wear something you're comfortable with," Mao says.
The judges for the award include fashion event producer and creative director Daniel Boey, herworldPLUS editor Niki Bruce and Her World magazine fashion editor Ian Lee.
Prizes and award categories include Best Guy, Best Girl, Most Popular, Most Photogenic Smile, ALDO Style Award and Style Influencers' Choice.
The first two prizes are worth $4,000 worth of prizes each while the Most Popular award is worth $1,000. The last three prizes are worth $500 each.
The sponsors and partners for this event are Aldo Singapore, Colgate, Bugis Junction and Bugis+.
The first stage of the awards will run from now till May 10. Participants can enter the awards using their Instagram or Twitter accounts by adding the hashtag #sgstreetstyleawards to their Outfit-of-the-Day (OOTD) photos.
Entries can also be made by uploading a photo to the herworldPLUS website at http://streetstyleawards.herworldplus.com.