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Participate in PR Newswire's Asia Pacific Media Survey on Quality Content & How it is Measured

HONG KONG, March 15, 2019 /PRNewswire/ -- PR Newswire has rolled out an online survey, titled "2019 Asia Pacific (APAC) Media Survey on Quality Content & How it is Measured", to explore how journalists are defining quality content and whether their work has been impacted by trends such as data journalism, podcasts, and multimedia content. This short survey seeks input from the media community in 8 major markets -- Hong Kong, Taiwan, Australia, Singapore, Malaysia, Indonesia, Vietnam, and South Korea and is open for participation until April 30, 2019. Each qualified participant will receive an exclusive email alert when the findings are ready and receive a coffee voucher as a token of appreciation.

To participate in this survey, please visit

PR Newswire is committed to helping companies further understan­­d the changing needs of the APAC media and how they can adapt their content strategy accordingly. Your feedback will serve as a guide for marketers and PR professionals to produce content in line with journalistic ne­eds.  

Key questions covered in this survey include:

  • The channels journalists most frequently use to keep up with the latest news and information;
  • The story elements that make an article newsworthy;
  • The trends that are impacting the work of journalists;
  • The ways that journalists source for third-party experts' quotes to use in stories.

This survey report is targeted for completion by the end of the second quarter of 2019.

About PR Newswire

PR Newswire ( is the premier global provider of news release distribution and multimedia platforms that enable marketers, public relations and investor relations professionals to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry in 1954, PR Newswire today provides end-to-end solutions to produce, distribute, target, and monitor multimedia content across traditional, digital, mobile and social channels. Combining the world's largest multi-channel content distribution and optimization network with comprehensive workflow tools and platforms, we enable the world's enterprises to tell their stories to the world. PR Newswire serves our clients from offices in the Americas, Europe, the Middle East, Africa, and the Asia-Pacific region.

For further information, please contact:
PR Newswire's Asia Marketing Team

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