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Citroen pitches car for TikTok generation

Citroen pitches car for TikTok generation
The log of PSA's Citroen is seen on a new electric car AMI during a media presentation in Paris, France, August 25, 2020.
PHOTO: Reuters

PARIS - France’s Citroen has a new vehicle it hopes will reach a market most major carmakers have not tapped - drivers as young as 14.

The French automaker’s tiny two-seater Citroen Ami vehicle is powered by a modest 6 kilowatt electric motor, so under French legislation it can be driven by someone as young as 14 and no driving licence is required.

The vehicle has a 45 km (27 miles) per hour top speed, its bodywork is plastic and it has a no-frills interior.

But it has features likely to appeal to tech-savvy teenagers and is on sale alongside smartphones and video games consoles in a major chain of French electronics stores.

In France, to buy the most basic version will cost 6,000 euros (S$10,000). Citroen said it has so far taken 1,000 orders for the vehicle from customers in France.

“The first client who came ... was a teenager and his dad,” said Olivier Garcia, head of products for French electronics retailer Fnac Darty.

He said they were looking for a safer alternative to an electric scooter or a moped, the usual modes of transport young French people use to zip around cities.

“So that’s a share of our customers that is not negligible,” said Garcia.

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