A new Need for Speed game looks set to be revealed on Wednesday, with publisher EA Games sharing a countdown timer to the big announcement.
A tweet by the game's official Twitter account teased: "It's that time where we start talking about what's next for NFS. We're doing things a little differently this year".
EA has said that fans can expect a "truly memorable high-speed entry into the 25 years of NFS" with the next instalment of the popular racing title but admitted they are not about "reminiscing" and are instead focused on the future of the game as it turns 25.
In a lengthy blog post explaining what fans can expect in the new game — which will be released sometime this year — they wrote: "This year is a bit of a special one for NFS, too, as we are turning 25 years. We've had almost 25 years going fast, and we can't wait to kick-start our 26th with the next NFS game."
"And while we've had some great memories over those twenty-five years, we're not here to look back and reminisce," wrote EA Games community manager Ben Walke.
"We've got our eyes set firmly on the future. But even while focusing on the future — especially this year — we've also thought a lot about what NFS means to you, and perhaps more importantly what we hope it will mean as we move forward."
Assuring that cars and customisation will still play a pivotal role, Walke teased that the next Need for Speed project will offer something entirely new for fans of the long-running racing title.
"Tradition, and our above note about a new game later this year, dictates that this is the time when you'll be eagerly hitting F5 on our Social Media channels, waiting for that first detailed sign of something new, for that first teaser to drop," he wrote.
"Because traditions are all well and good, but they can also be broken, and new ones forged. Just because we've done something one way for the last few years, doesn't mean we should continue to do so."