The poofy, cheesy, messy, and highly addictive snack known as Super Ring holds a special place in the hearts of many Singaporeans and Malaysians. It’s pretty much the de facto nibble of our childhood days, being cheap in price and readily found.
A Malaysian branding design company, however, took the beloved snack to another aesthetic level.
Remember how kids used to (or still do) take a piece of Super Ring and smear its cheesy powder on their lips as if it's an orange lipstick? Johor Bahru-based PlanBe Design thought it'd be cool if Super Ring got turned into a cosmetics line.
In a series of well-designed concept images, the agency visualised what it’d be like if the cheap titbit offered lip balms, blush, and lipsticks that look like products that would fit in any Sephora store. They’re not real though, so one can only imagine what it’ll feel (and smell) like smudging one’s face with cheese dust.
PlanBe Design’s post on Tuesday (Sept 1) has since been shared widely on Facebook to the tune of over 5,000 shares and thousands of comments. Mostly by Malaysians though, no doubt due to a certain former prime minister who loves the orange-hued crisps.