Online video conference VidCon to make Asia debut in Singapore this December

The world’s biggest online video industry convention VidCon will be making its Asia debut in Singapore on Dec 3 and 4 this year at the Raffles City convention centre.

The event, VidCon Asia Summit, is being staged in association with the Singapore Media Festival hosted by the Infocomm Media Development Authority.

VidCon was founded by the Vlog Brothers — veteran YouTube creators Hank and John Green — in 2010 and was acquired by American multimedia giant Viacom in 2018. In the past year alone, VidCon has welcomed more than 100,000 attendees and industry guests to events staged in the US, the UK and Australia.

VidCon's participants typically include senior executives from digital platforms such as Facebook, Instagram, Pinterest, Twitter, Twitch, Snapchat, TikTok, Weibo and Tencent. The two biggest players at VidCon this year are none other than YouTube and TikTok — both of which have garnered a massive base in the United States through the influencers and personalities that’ve made their name on the platforms. 

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Programming at VidCon Asia will include keynote addresses from global industry leaders, and hands-on workshops focused on growing an audience and revenue in the Asian online video marketplace.It will also have panel discussions about working with online video platforms, brand case studies and learnings, algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments, along with an in-depth analysis on social video trends across Asia.

"VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content," said Andrew Phua, director of exhibitions and conferences, Singapore Tourism Board.

"Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought leadership for the region."

While it’ll be a totally new convention here, the annual event has consistently pulled in enormous crowds in Southern California since 2010, and visiting VidCon is considered a pilgrimage for vloggers, YouTubers, and other online content creators. VidCon US is also where aspiring social media stars gather to network and get to know vital industry contacts. 

 

This article was first published in Business Times. Additional reporting by AsiaOne. Permission required for reproduction.