Sony boss Shawn Lyden has teased that PlayStation's PSVR will change drastically over the next decade.
The executive of the Japanese firm - who recently put out a job ad for a senior level designer to work on their PlayStation VR games - has detailed their plans to develop the PSVR headset.
He told Game Informer: "By the same token, you look at PSVR right now, none of us are going to be able to imagine what it will look like 10 years from now, but the change will be that dramatic.
"You can't get to 5.0 until you do 1.0. It's just the nature of the thing."
Layden suggested that they will continue to pump money into the platform as it's set to dominate gaming in years to come.
He explained: "We've gone from being the third cousin in entertainment to being one of the three bright stars.
"Arguably, depending on how you do the math, the largest one from impact on a financial basis."
The Japanese firm have been looking to grow their team in London to work on the big plans they have in store for a special Virtual Reality project.
A description for the job title, which was listed last month, reads: "An exciting opportunity to join an ambitious new studio creating original games for PlayStation VR. Sony's new VR studio is co-located in both Manchester & London.
"We are looking for an experienced senior level designer to join us in our London office. You will be skilled in creating level layouts, player objectives & enemy placements to deliver high quality, exciting missions.
"Having shipped several successful games, you will be excited by the prospect of applying your level design knowledge to Virtual Reality."
Atsushi Morita, Sony's Japan and Asia president for computer entertainment, has previously insisted the VR experience - which enables gaming enthusiasts the opportunity to face off against their digital adversaries in a more life-like way from the comfort of their own living rooms - is the "biggest invention" since TV.
He previously explained: "In terms of visual experience at home, we believe this is the biggest innovation since the emergence of television.
"It's like a time machine that allows you to go to any place and become anything that you want to be."
However, Sony is keeping tight-lipped as to what gamers can expect from the PSVR project.