Twitter says it will shut down disappearing 'Fleets' feature
A Twitter logo is seen outside the company headquarters in San Francisco, California, US, on Jan 11, 2021.
PHOTO: Reuters
PUBLISHED ONJuly 15, 2021 6:17 AM
July 14 - Twitter Inc said on Wednesday (July 14) it will shut down its ephemeral posts feature called Fleets on Aug 3 after the product failed to gain traction with users.
The shutdown comes just eight months after the social media platform rolled out Fleets to all its users globally, and just one month after it began testing advertising within the feature.
In a blog post on Wednesday, Twitter said it had not seen an increase in the number of new users posting Fleets as it had hoped.