Avatar re-release in China spells doom for Avengers: Endgame box office record

PHOTO: 20th Century Fox

Who knew the Chinese loved the blue-skinned Na’vi so much?

After a long year of battling the pandemic, daily life is going back to normal for China. So when it was announced that their favourite Hollywood blockbuster is being re-released on March 12, it was expected that the box office will have a new highest global box office grossing movie. 

When Avatar first released in 2009, it took China by storm. The movie was one of the first Hollywood blockbusters to become a big hit in China. The country of 1.4 billion inhabitants made a total of $202.6 million for the sci-fi action movie. 

It held the highest-grossed movie in the world for a whole decade. Then, Thanos arrived. Avengers: Endgame nicked the spot after being released in 2019.

This didn’t demoralise the creators of Avatar though, since there was only a $7.4 million gap in between them. It would only take about a million citizens to catch up to the Hollywood giant if everyone got their tickets at US$7 (S$9.40) (the average price of an online booking in China). 

Even though the franchise had not much grip on China’s pop culture, the re-release could just be a refresher for James Cameron’s second film for the series. The film is currently supposed to release on Dec 17, 2021, an exact 13 years after the original.

This article was first published in Geek Culture.