Record-breaking fantasy epic "Game of Thrones" made a storming comeback Thursday to Hollywood's awards circuit after a year off, dominating this year's Emmy nominations with a whopping 22 nods.
The smash hit HBO show, which returns for a shortened eighth and final season next year, will compete once again for the coveted best drama series prize, several acting trophies and a slew of technical awards.
The show about noble families vying for the Iron Throne faces a tough challenge from perennial favourite comedy sketch show "Saturday Night Live" and HBO stablemate "Westworld" with 21 nominations each.
The Television Academy's 22,000-plus members spent two weeks in June sifting through more than 9,000 entries to choose nominees for the Emmys, the small-screen equivalent of the Oscars.
"The continued growth of the industry has provided opportunities for acclaimed new programs to emerge, while allowing last season's breakthrough programs to thrive," said academy chairman Hayma Washington.
The Emmys recognise programs shown in the year to May 31, meaning some of the usual heavy hitters -- from "Better Call Saul" to "House of Cards" and "Veep" -- are absent this time around.
With women's rights advocates angry over President Donald Trump's nomination of a deeply conservative judge to serve on the Supreme Court, a show about a fictional nightmarish America run by a totalitarian regime bent on oppressing women is tipped to steal some of the thunder of "Thrones."
Hulu's "The Handmaid's Tale" scored 20 nominations -- seven better than last year -- and is an early favourite to repeat as the winner for best drama in September.
Another big story on Thursday was Netflix ending a 17-year winning streak by HBO. The streamer led the nominations with 112, while HBO scored 108. Adrift in third was NBC with 78 nods.
But it was "Thrones" that set the Emmys pace with its seventh season, which aired last summer, earning recognition for cast members Lena Headey, Nikolaj Coster-Waldau, Peter Dinklage and Diana Rigg.
It will also be in contention for directing, writing and a host of technical awards, as well as best drama, where the other rivals include FX's "The Americans," which wrapped recently and has four nods in total.
The category is completed by "Westworld," Netflix's "The Crown," which finished on 13 nominations, and the streaming service's sci-fi series "Stranger Things" (12), as well as NBC's family drama "This is Us."
Ryan Murphy's FX show "The Assassination of Gianni Versace," one of the few serious contenders this year that can claim to be entirely new, picked up an impressive 18 nominations, including for actors Darren Criss, Penelope Cruz, Edgar Ramirez and Ricky Martin.
The comedy crown usually stored in the "Veep" trophy cabinet went this year to "Atlanta," the FX comedy created by and starring Donald Glover, which amassed 16 nods.
Samantha Bee's nomination in the variety talk series category for her TBS show "Full Frontal" is likely to be interpreted as a gesture of support from Hollywood after she was upbraided for using a taboo curse word to describe Ivanka Trump.
"TBS bravely put a woman over 45 on TV and in turn I only got yelled at by the president once," she said in a statement.
"We have some seriously special people on our staff and hearing them go crazy in the office right now is just the medicine this world needs."
Samira Wiley, nominated for guest actress in "The Handmaid's Tale," and Ryan Eggold ("New Amsterdam") presented the nominations from the Television Academy in Los Angeles.
The most star-studded category, as is often the case, was best actor in a limited series or TV movie, where Antonio Banderas, Benedict Cumberbatch, John Legend and Jeff Daniels all picked up nominations.
Al Pacino, Kyle MacLachlan, and Michael B. Jordan were all in the hunt but missed out.
But the early money for the win in September is on Criss, a much lesser-known face who plays Versace's killer Andrew Cunanan in the FX drama.
Returning after a two-decade hiatus, "Roseanne" was one of the few depictions of working-class life on US television in the last 12 months, and also one of the only shows about Trump supporters otherwise largely ignored by Hollywood.
It looked like it was going to be shut out of this year's Emmys after 65-year-old star Roseanne Barr -- a vocal Trump backer who has aired far-right and conspiracy theorist views -- was dropped by ABC for making a racist slur on Twitter.
But the scandal appeared not to have tainted much-admired Tony winner and Oscar nominee Laurie Metcalf, Roseanne's sister Jackie in the show, who picked up her eighth nomination.
Second round voting takes place in August while the ceremony itself will be beamed live from the Microsoft Theater in Los Angeles on September 17 on NBC -- hosted by "Saturday Night Live" duo Colin Jost and Michael Che.