Jake Gyllenhaal has 'never felt totally comfortable' with fashion shoots

Jake Gyllenhaal has "never felt totally comfortable" with fashion shoots.

The Day After Tomorrow star, 45, has opened up about his ventures into the fashion industry in recent years after signing up as the face of several luxury designers — including Prada, Ginori 1735 and Bulgari — admitting he loves collaborating with brands but he doesn't enjoy posing for pictures as part of advertising campaigns.

He told WWD: "The irony is I've never really felt totally comfortable with it [posing for fashion shoots]. I love performing and expressing myself, but I'm not focused on playing to the camera.

"My love is being able to connect with the other person in a scene, or with the artists around me. That's what I really love about it.

"It's not the posing, it's the collaboration and the connection. To me, art is collaborative, it's all about the people you're lucky enough to create and connect with along the way."

Jake's latest foray into the fashion industry is as the face of Bulgari's high-end jewellery line and he's posed for pictures showing off the brand's luxury watches and in the interview, the actor revealed he loves to express himself through jewellery as it makes him feel more confident.

He told the publication: "I think as a man, I really started to see watches as a way of expressing yourself. Any type of jewellery in general, something simple, can say a lot. 

"In a lot of ways, it feels like an expression of self-respect, and sometimes a way to show your individuality.

"I also think there's something important about the idea of something that shines. Wearing something like that can be a reminder to carry yourself the same way, to show up with confidence and to put your best self forward."

He added: "I think jewellery is like art, and it's incredible to look around the world and see how everyone expresses themselves. Jewellery is art, each piece tells its own story."

Jake was previously the face of Prada's Luna Rossa Ocean scent and he admitted he loved starring in the ocean-themed campaign as it allowed him to indulge his love of sailing as the fragrance shares a name with Prada boss Patrizio Bertelli's sailing team.

He said: "I have a very personal connection to sailing. I grew up around the ocean. My uncle was a really incredible sailor, and I sailed with him when I was younger. 

"I love sailing, and I love the metaphor of it, of feeling free and finding that space where you give in to the power of nature. I think in some way it helps to deepen your connection with the world around you."

On filming the shoot, he continued: "For the campaign shoot, I was able to be active. I love sailing and am in awe of the athletes who sail the Luna Rossa."

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