Tales of this famed bubble milk tea have spread far and wide. It's Mandopop king Jay Chou's favourite brand, and also the rumoured cause of his weight gain.
When an outlet opened in Shanghai last Sept, around 1,000 people were in the queue, even though only 200 cups would be served a day.
The brand even resorted to plugging a straw in the cup and urging buyers to take a sip on the spot to prevent resellers from jacking up the price of the humble beverage in the black market.
Will the same occur here when Machi Machi opens this Sat (Jan 18) at 25 Arab Street? The lucky celebs below will never know, 'cos they got to sip it first at a private VIP preview held a few days ago.