'S-hook ah lian' signs 2-year contract with Mark Lee's agency

PHOTO: Facebook

The woman who shot to fame after Facebook Live videos of her selling clothes for her online store went viral has caught even the attention of local celebrity Mark Lee -- as well as haters.

Lerine Yeo, the 30-year-old owner of Misshopper Boutique, has signed a two-year contract with Lee’s artiste management company, reported Shin Min Daily News.

Lee, who said that Lerine reminded him of a younger Patricia Mok from 10 years ago, sang her praises in a Sept 29 interview:

Her sense of humour is very natural. Some people annoy others when they speak Singlish. Unlike other people when they are talking about sex organs, she does not give others the feeling that she is crude or low-class.

"She is really funny and quick-witted, and it's really amazing how she can switch here and there between English, Chinese and Hokkien.

"We initially joked that she could sign a three-year contract and get two years free, hahaha, but we signed two years plus another two years to try first. After all, she has children and a family.

Lerine revealed that she personally tries on every piece of clothing that she wants to sell -- including men's boxers.

Video of Singapore 'ah lian' selling clothes online goes viral

  • A video posted on Sept 21 of Ms Lerine Yeo promoting a top with metal rings as sort of a wearable rack where you can use S-hooks to hang umbrellas, ez-link cards, wanton mee - "whatever you want to hook, you can hook" went viral.
  • Ikea, Jollibee and Scoot used the S-hook in their ads last week.
  • Lerine Yeo, the 30-year-old owner of Misshopper Boutique, has signed a two-year contract with Lee’s artiste management company, reported Shin Min Daily News.
  • Lerine said she previously manned a pushcart selling clothes at West Coast Plaza for three years. She had started live-streaming on Facebook in order to get rid of the leftover apparel.
  • "I never thought that in these six months, business would keep getting better. Each live-stream would have over 1,000 viewers online." However, her brisk business has also led to 'attacks' by other Facebook Live sellers.
  • Lerine, who does her live-streaming after office hours, added: "My husband was initially unhappy [about it], but he started supporting me when he saw the sense of satisfaction that I got from my videos."
  • Lerine Yeo, 30, became talk of the town after two videos of her modelling clothes for her online apparel store went viral online.
  • Her first video, uploaded by Facebook user Joanne Ng last Thursday (Sep 20), has garnered a whopping 1.7 millions views to date, along with 31,000 shares, 10,000 likes and 6,300 comments.
  • In it, Lerine passionately demonstrates the pros of a black 'hook' t-shirt.
  • Instead of lace from the original design, Lerine creatively shares how one can make use of the little 'holes' in the $9 top to hook various items -- be it your umbrella, wanton mee, cane, EZ-Link card or whatnot.
  • Lerine gives another brilliant display of her marketing skills in a second video that shows her modelling a dress, garnering a combined 829,000 views this time.
  • Rather than claiming that one size fits all like many sellers tend to do, she is honest and advises taller girls to reconsider getting it because "the chances of getting people to see your 'ka cheng' [butt] is very high, 80% high".
  • She adds: "You walk cannot open the big big already... If not your luncheon meat, your seaweed all come out give people see."
  • Naturally, Lerine's animated demeanour, coupled with her use of Singlish and Hokkien, has won her thousands of fans -- as well as some haters.
  • Lerine, who started Misshopper Boutique in March and now runs it full-time, opened up to Stomp about her newfound fame.
  • Asked if it was a norm for her to do live-stream videos with such enthusiasm, she said this happens "once in a while", whenever she can make the product that she is selling stand out.
  • "I would say it's impromptu. I don't even know what I will be selling that day. It's only until the live-stream then I ask my buyers what they would like to see and I bring it out," she added.
  • For those who are wondering whether Lerine is as bubbly in real life, she said: "Hmm... half half. Siao siao must see timing. And see towards who. But overall this is my character. Maybe 人老了, 看开了 (one becomes more open-minded as one gets older)."
  • Lerine said she is facing this backlog in orders as sales have shot up after her videos went viral

During her live videos, she also makes it a point to remind people not to buy something if the item did not suit their figure.

Lerine said she previously manned a pushcart selling clothes at West Coast Plaza for three years. She had started live-streaming on Facebook in order to get rid of the leftover apparel.

"I never thought that in these six months, business would keep getting better. Each live-stream would have over 1,000 viewers online."

However, her brisk business has also led to 'attacks' by other Facebook Live sellers.

While some people set up fake accounts to order clothes from her without paying for them, there were also those who started 'price wars' by selling the same items below cost price in order to compete with Lerine.

Lerine, who does her live-streaming after office hours, added: "My husband was initially unhappy [about it], but he started supporting me when he saw the sense of satisfaction that I got from my videos."