Vivian Lai's no longer a Pokka ambassador after end of 3-year contract

PHOTO: Instagram/Vivian Lai

You won't soon be seeing Vivian Lai's mug plastered on Pokka ads.

Her three-year endorsement deal with the Japanese beverage company has ended and the actress-host will not be renewing the contract, both Pokka and Mediacorp confirmed on Thursday (Oct 19).

In a statement, acting CEO of Pokka International Reiko Shofu said: "We thank Ms Lai for her contributions to our company," while Mediacorp said it will continue to offer marketing strategies to Pokka.

When asked about the end of her working relationship with the brand, Lai said she is honoured to have been Pokka's spokesperson over the years, and wished the company well.

Mr Ong's wife Vivian Lai has been endorsing the brand for at least a decade. Photo: Internet

The 42-year-old had been fronting Pokka ads for the past decade and was reportedly paid a $1 million endorsement fee in 2012 - a rumour that was recently dispelled.

Ever since her husband Alain Ong was suspended from his deputy group CEO duties at Pokka last month, members of the public speculated whether Lai would continue to be the brand's ambassador.

Following an internal audit, a major management reshuffle took place at the beverage company in September with Ms Shofu taking over the reins in the interim.

When the news broke, Lai had just filmed a new TV commercial for Pokka's new range of green tea.

By October, some sharp-eyed netizens noticed that Lai hasn't been featured in Pokka's recent promotional material.

They guessed it right. She's the face of Pokka no more.

A look inside Vivian Lai's $8m home

  • After three years of house-hunting, local actress-host Vivian Lai has moved into her dream home this January.
  • She now lives in a three-storey semi-detached house with her husband Alain Ong, two daughters, and two domestic helpers.
  • Her 3,500 square feet home is located in central Singapore and is estimated to be worth $8 million, Lianhe Wanbao reported.
  • She has finally fulfilled her longtime wish of owning a piece of landed property, the 41-year-old told the paper.
  • Entering Lai's home, visitors will be greeted by the living room which is connected to an open concept kitchen and patio.
  • The master bedroom and Lai's dressing room/workspace occupy the second floor while the couple's daughters' bedrooms take up the rooms on the third floor.
  • Lai joked that friends are surprised by the contemporary design of her home, which is unlike the girlish sweet style she's known for.
  • That's because she has matured and her tastes have evolved, Lai quipped.
  • And when the family are in the mood to belt out some tunes,
  • they can do so in the privacy of their soundproof karaoke room located in the basement.

minlee@sph.com.sg