11.11 sales in Singapore (2019) - the best promotions & deals for Singles Day

11.11 sales in Singapore (2019) - the best promotions & deals for Singles Day

With the Singles Day 11.11 sales, Black Friday and Cyber Monday all falling in the same month, November is pretty much THE month to go shopping.

And I don’t mean just your usual retail therapy — it’s also right about time to start buying Christmas gifts, which can burn a real hole in your pocket.

Ready to spend your whole year’s worth of savings? Well, that’s not exactly MoneySmart, but if you already have your mind set to go shopping, the least you could do is suss out the best bargains.

Here are the 13 of our favourite websites and shops for 11.11 sales in Singapore.



  • $9.73 off every $77.87 at Tmall
  • Taobao discounts of up to $21.61 released at 11am daily (“mega hongbao”)
  • $10 off + 3% service fee waiver (min. $100 spend) with Singapore credit cards
  • Over 200,000 participating brands
  • 1 million new products for 11.11 sale
  • Expected to reach 500 million customers, up 100 million from 2018

There’s no storewide promo code or blanket discount for Taobao and Tmall (or at least it’s not been released yet), but that doesn’t matter. Taobao literally invented the Singles Day shopping festival, so you can expect crazy price slashes and heavily discounted deals.

Over 200,000 brands will participate this year, launching 1 million new products to some 500 million customers worldwide.

Alibaba acknowledges that shopping festivals aren’t the most eco-friendly, so for this 11.11, they’ve decided to focus on going green. The mega sale festival will be complemented with recycling efforts (in China) to reduce packaging waste.

Can’t read a word of Chinese? Use ezBuy to shop on Taobao instead. There are miscellaneous handling and shipping fees, but they too usually take part in 11.11 with their own promotions. Nothing’s been released yet, but stay tune for updates.

2. ALIEXPRESS 11.11 SALES 2019

Up to 90% off

  • Sale prices already revealed (2 weeks before 11.11)
  • Preorder the sale items for additional 15% discount
  • Play games to win coupons and coins for additional discounts

AliExpress is essentially the English Taobao, so it makes sense that they’d go all in with their 11.11 Singles Day sale as well. The countdown timer on their website has already started as they gear up for the huge festival.

You can expect up to 90% off usual prices, and can play fun games to win prizes, coupons and coins for additional discounts. You can also preorder your sale items to save up to 15% more. Shiok.

But perhaps the most useful tip for shopping on AliExpress is to use the AliExpress Sale Alert Tool. It helps you track prices of the items you’re eyeing, alerting you of price changes.

Apparently “fake sales” are a thing, where merchants scam you by increasing the prices right before the sale. For example, a T-shirt may cost $10, but to make it appear like it’s on sale, the merchant may raise the price to $20 right before marketing a 50% sale.


  • Up to $1,111 in vouchers
  • 1,111 flash sale deals
  • Up to 90% in discounts
  • Pre-sale from 1 to 10 Nov before the big sale on 11 Nov 2019
  • 135 branded surprise boxes
  • Bank card discounts for Citibank, DBS/POSB, HSBC, Standard Chartered, UOB, Maybank, MasterCard and Singtel Dash

Lazada’s 11.11 sale is worth mentioning because not only do they have a bunch of campaign discounts and deals, they also have bank tie-ups so you can further maximise your savings.

The entire campaign boasts up to $1,111 in vouchers and 1,111 flash sale deals, with stuff going at up to 90% off usual prices. The pre-sale runs from 1 to 10 Nov 2019 (before the real deal on 11 Nov).

There are a ton of games and activities with incentives during the pre-sale, but the main highlight (for me at least) is that you can place a non-refundable deposit to lock-in the early bird price.

The balance is to be paid on 11.11 when you check out the item. That’s cool because for many of these online shopping festivals, the sale deals get snapped up very quickly.

4. ASOS 11.11 SALES 2019 - TBA

  • ASOS Singles Day 2019 sale not yet announced
  • In 2018, it was a storewide 30% discount

As I shared in another ASOS shopping guide, ASOS pushes out promo codes for almost every occasion in Singapore. The discounts range from 15% to 30%.

The 2019 Singles Day promo code (if any) hasn’t been announced, but last year it was a generous 30% storewide! Stay tune for updates.

5. SHOPEE 11.11 SALES 2019

  • 10% cashback and free shipping with no minimum spend
  • Daily flash deals and vouchers released at 12am and 12pm
  • Campaign already started; runs from 22 Oct to 11 Nov 2019
  • Bank card discounts Citibank, OCBC, UOB, HSBC and Singtel Dash

Shopee’s been on quite a roll this year, what with the recent Cristiano Ronaldo Shopee-pee-pee advertisement that went viral. Some cringed at it, but let’s face it — it kind of worked.

Many of my friends who had never heard of Shopee downloaded the app out of curiosity and are now using it. If you’re guilty of this too, you’ll be pleased to know that Shopee’s 11.11 sale is quite impressive too.

The hoo-ha has already begun, and you can already shop the daily flash deals and collect vouchers at 12am and 12pm every day.

My favourite part is that all shoppers enjoy 10% cashback and free shipping with no minimum spend, which is nice. So no matter which merchant you buy from, you’re already guaranteed some perks.

Oh, if you have a Citibank, OCBC, UOB and/or a HSBC card, be sure to use it for additional discount. There are promotions for Singtel Dash too.

6. ZALORA 11.11 SALES 2019

  • Win gift cards, Krisflyer miles, CapitaStar stars and more in the 11.11 Spin & Win game
  • Daily flash deals and special offers up to 80% off

Instead of a sitewide promo code, Zalora usually just slashes prices for their 11.11 Singles Day sale. This can be a little “sian” if you’re eyeing a particular dress and it doesn’t get marked down, but if you’re just casually shopping around, you could find some steals at the sales section.

In particular, head to the under-$49 and up-to-80%-off sections for the best deals.  There’s also a Spin & Win game that allows users to spin once per day for chances to win prizes like cash discounts, Krisflyer miles, and more. The top prize is a $150 gift card for use on the site.

7. IKEA 11.11 SALES 2019

  • 20% off selected categories for 11 days
  • Runs from 1 to 11 Nov 2019
Date Day IKEA 11.11 sale category
1 Nov 2019 Friday 20% off living room seating (sofas, sofa-beds, armchairs and footstools) 
2 Nov 2019 Saturday 20% off boxes, bins and baskets
3 Nov 2019 Sunday 20% off frames, plants, mirrors and candles
4 Nov 2019 Monday 20% off dining tables and chairs
5 Nov 2019 Tuesday 20% off work desks, chairs and cabinets
6 Nov 2019 Wednesday 20% off lamps and lampshades 
7 Nov 2019 Thursday 20% off beds and mattresses (pillows and quilts)
8 Nov 2019 Friday 20% off children’s toys and games 
9 Nov 2019 Saturday 20% off cooking and eating accessories (including kitchen trolleys) 
10 Nov 2019 Sunday 20% off quilt covers, cushions, curtains, rugs and towels
11 Nov 2019 Friday 20% off TV storage, bookcases and cabinets

Although 11.11 originated as an online festival, IKEA is joining in the fun with both their e-stores and showrooms at Alexandra and Tampines.

The sale event is quite big too — for 11 days straight, different furniture categories will go for 20% off. It’s especially worth it if you are buying big ticket items like sofas (1 Nov), dining sets (4 Nov), mattresses (7 Nov) and/or bookcases and cabinets (11 Nov).

8. GRABFOOD 11.11 SALES 2019

  • $11 set meals from 29 Oct to 11 Nov 2019
  • Participating merchants include Popeyes, Mr Bean, Yoogane, Poke Theory, Maki-San, JolliBean and more

For Singles Day, GrabFood’s 11.11 sale is quite straightforward: $11 set meals from a curated list of popular restaurants. The campaign started on 29 Oct, so you can already enjoy the discounted food.

You can filter to the promotional items listing via the GrabFood app (there’s a campaign page and banner).

9. DELIVEROO 11.11 SALES 2019

  • 11% off selected “singles foods”

Like GrabFood, food delivery rival Deliveroo is also participating in the 11.11 sale with 11% off selected dishes. I’m not sure what the criteria was, but they call them “singles” food.

The discounted items include churros, baguettes and popiah, so I’m guessing it’s because they look like the number 11 when in pairs?

10. TRIP.COM 11.11 SALES 2019

  • 11% off hotel bookings with promo code TRIP11
  • 11% off tours and tickets with promo code BIGBOOM11

November is a little late to book your yearend trip — the prices will probably be jacked up even if on sale. However, for nearby flights and short getaways, you could probably score some good deals on 11.11.

For Trip.com, you can get 11% off hotel bookings with promo code TRIP11 and 11% off tours and tickets with promo code BIGBOOM11.

11. KLOOK 11.11 SALES 2019

  • 11% off activities with promo code 11TREASURE11 (capped at $50)
  • Special 21% off deals
  • 1-for-1 flash deals released at 3pm and 5pm to 9pm

For KLOOK, you can also enjoy 11% off activities with promo code 11TREASURE11, but it excludes gift cards and the popular JR Pass.

KLOOK will also be releasing clues for their special 21% off deals on their Facebook page.

Last year, Expedia and Skyscanner also joined in the fun, but there’s been no news from them so far.

12. QOO10 11.11 SALES 2019

  • Mega flash deals released at midnight daily (up to 80% off)
  • 1-for-1 buddy deals
  • $1 treats and free giveaways (on 11 Nov only)
  • Daily vouchers: $8 off min. spend $50, $50 off min. spend $300 and $111 off min. spend $800 (to be collected on the website)

Like most of the online marketplaces, there probably won’t be any sitewide Qoo10 promo code. As with last year, Qoo1’s Singles Day sale has a “11.11 double wonder” theme that features up to 90% off discounts and 1+1 flash sales.

The mega flash deals (that are released at 8am daily) have already started, but the best deals are on Singles Day itself. You can get Birkenstock sandals for $19.90, Adidas Gazelle sneakers for $49.90 and even a Dyson bladeless tower fan for $299.

13. COURTS 11.11 SALES 2019

  • 20% off sitewide from midnight to 10am with promo code ELEVENS
  • 15% off sitewide after 10am on 11 Nov to 18 Nov with promo code S1NGLE5
  • Up to 85% off deals
  • Selected furniture, IT and appliances at $11, $111 and $1,111

If you’re shopping for new furniture and/or household appliances, the Courts 11.11 sale is worth staying up for: if you shop between midnight and 10am on 11 Nov, you get to enjoy 20% off sitewide (promo code ELEVENS).

If you oversleep, don’t fret: There’s a promo code for 15% off sitewide and it runs for a whole week, until 18 Nov 2019.

This article was first published in MoneySmart .

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