KitKat launches limited-edition collectible featuring 4 'uniquely Singaporean' characters

The collectible craze continues as beloved chocolate brand KitKat launches their first-ever Break Buddies collection in Singapore on Wednesday (Oct 15), announced a press release by Nestle Singapore. 

The collection features four limited-edition characters inspired by "uniquely Singaporean" ways to unwind: Travel Kaki, Gym Bro, Chill Homie and BBT (bubble tea) Buddy. 

All characters are fashioned after a KitKat chocolate bar. 

In addition to being a cute keepsake, the Break Buddies are also designed to hold a KitKat 2-Finger chocolate bar. 

The KitKat Break Buddies are available in a Break Buddies Box, which contains a randomised Break Buddy character and two KitKat 10's Sharebags at $14.90. 

Now available at major supermarkets like FairPrice and FairPrice Online, Giant, Cold Storage, Sheng Siong, Prime, as well as convenience stores including 7-11 and Cheers, while stocks last.

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carol.ong@asiaone.com