So Drama! Entertainment and TVBI Company Limited Announce Strategic Partnership , Paid Media Releases News

PUBLISHED ONJuly 20, 2026 8:40 AM

SINGAPORE - Media OutReach Newswire - 20 July 2026 - So Drama! Entertainment (So Drama! ) and TVBI Company Limited (TVBI) have entered into a strategic partnership to expand access to popular Cantonese entertainment content and deepen audience engagement across Singapore and Hong Kong.

*So Drama! Entertainment and TVBI Company Limited Announce Strategic Partnership*

So Drama! , a Singapore-based media and entertainment company, continues to strengthen its digital presence through Kakee, its lifestyle and entertainment app, which celebrated its first anniversary this year. This milestone reflects the platform's growing reach and resonance with audiences, as well as the company's commitment to delivering fresh and engaging digital experiences.

TVB, one of Hong Kong's most established broadcasters and a powerhouse in Cantonese entertainment, brings with it an extensive repertoire of drama series, variety programmes, and star-led content. Its premium streaming service, TVB Anywhere, offers global audiences convenient access to its rich library of content.

This partnership combines So Drama! 's strengths in digital storytelling with TVB's compelling content and talent network. Together, both parties aim to deliver richer, more immersive entertainment experiences while unlocking new opportunities for content discovery and audience engagement.

As part of the collaboration, Kakee users stand to enjoy co-created content with innovative storytelling formats that resonate with audiences in Singapore and Hong Kong. These digital-first experiences will feature talents from both organisations.

Kakee fans can also expect on-ground activations such as promotional campaigns and meet-and-greet sessions with TVB artistes in Singapore. Plus, enjoy specially curated experiences, including opportunities to participate in exclusive activities or travel programmes to Hong Kong.

Audiences can look forward to highlights and trailers from selected TVB drama series, alongside exclusive audio interviews with TVB artistes on Kakee. These bite-sized offerings provide engaging previews while directing users to the full viewing experience on TVB Anywhere.

Both organisations will support cross-platform promotional efforts to amplify the reach of Kakee and TVB Anywhere across Singapore and Hong Kong.

Get the free-to-download Kakee app and TVBAnywhere+ app on the App Store or Google Play.
Hashtag: #SoDrama!Entertainment #TVB #Entertainment #Partnership #Singapore #Hongkong

The issuer is solely responsible for the content of this announcement.

About So Drama! Entertainment

So Drama! Entertainment aims to deliver compelling content on screen and on stage. As a proudly Singaporean media and entertainment company, it has five established brands – Kakee, 88.3JIA, POWER 98, Music & Drama Company, and PIONEER – into which it injects fun and creativity, always. For more information, please visit http://www.sodrama.sg .

About Kakee

Kakee is a homegrown entertainment app where users are rewarded for enjoying a wide range of content - from various 88.3JIA and POWER 98 curated music streams, to exclusive proudly-made-in-Singapore videos, mobile games and contests. As Your Rewards & Entertainment Buddy , the more users listen, watch and play, the more they stand to win.

Get the free-to-download Kakee app now and follow @kakeesg on , , and for exciting rewards and experiences.

About TVBI

Established in 1976, a worldwide distribution arm of TVB manages international marketing and distribution of TVB programmes. Collaborating closely with partners worldwide, TVBI reaches over 200 countries.

In addition to operating television channels and distributing diverse and innovative programming, TVBI actively develops new media businesses, including OTT service – TVB Anywhere. This integrated approach, combining traditional and new media strategies, creates powerful synergies in international marketing and promotion, enabling us to deliver exceptional, comprehensive marketing solutions for our clients.

About TVB Anywhere

TVB Anywhere, the only official overseas TVB streaming platform, offers seamless access via set-top boxes, mobile apps, and web browsers. Enjoy your favourite programmes anytime, anywhere, with an extensive VOD library boasting over 40,000 hours of programming. Cantonese, Mandarin, and multiple non-Chinese audio and subtitle options connect global audiences – both Chinese and non-Chinese speaking – and serve over two million subscribers worldwide.

Get the free-to-download TVB Anywhere app now and follow @tvbanywhere_official on , , and for exciting shows, exclusive content and star-studded moments.

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