Wellcome and COFCO Hong Kong Announce Strategic Partnership Target First-Year Sales to Exceed HK$100 Million

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Established in 1945, Wellcome is Hong Kong's longest established supermarket chain with the largest store network. Since 1964, the company has been wholly owned by DFI Retail Group and serves as the Group's key supermarket brand in its food business. Together with Market Place, 3hreesixty and Oliver's, Wellcome operates a network of over 320 stores serving more than 14 million customers every month.
With the mission of 'Always Fresh, Always Value and Always Here for You', we take pride and passion in providing a quality range of fresh and grocery products, great value and an exciting shopping experience to help our customers save more and enjoy more. As a market-leading supermarket, Wellcome constantly innovates to serve our communities better. In 2021, it introduced a new format, Wellcome Fresh, which offers great value and high-quality fresh produce in an environment that combines the atmosphere of a wet market with the convenience of a supermarket. In 2025, Wellcome launched "Everyday Value" price commitment, locking prices on over 400 fresh & grocery essentials for customers. More recently, it has accelerated its e-Commerce development, enhancing the omnichannel customer journey by offering a more convenient, flexible and personalised grocery shopping experience. For more information about Wellcome, please visit http://www.wellcome.com.hk.
COFCO Corporation Limited, founded in 1949, is a major international agri-food enterprise with a global presence and an integrated value chain spanning the entire agricultural and food industry. In 2025, it ranked 133rd on the Fortune Global 500 list. At present, the COFCO's annual revenue exceeds 600 billion RMB, and it ranks first nationwide in both the scale and volume of trading, processing, and manufacturing of major agricultural products. Its brands, including Fortune, Mengniu, Great Wall, China Tea, Joycome, Meilin, Jiugui, Lohas, and Xiangxue, are widely recognized and well regarded.
As a central state-owned enterprise that shares the same founding year as the People's Republic of China, COFCO has enjoyed a deep and longstanding bond with Hong Kong over several decades. Since the 1960s, under the unified arrangements of the state, COFCO has borne full responsibility for organizing and securing the supply of fresh food as well as grain and oil products for Hong Kong through the "Three Express Trains" from the mainland. From the departure of the first train in 1962 to the retirement of the "Three Express Trains" in 2010, COFCO continuously overcame various difficulties to ensure a steady flow of fresh food, fruits, and vegetables from the mainland to Hong Kong, day in and day out. The "Three Express Trains" functioned like three major arteries, delivering a constant supply of fresh produce from the mainland to Hong Kong and Macao, which not only enriched the year‑round food baskets of local residents but also provided solid support for the economic development and social stability of both regions.
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