Korean conglomerate heiress to debut in new K-pop co-ed group Allday Project
Moon Seo-yoon will debut as part of the new five-member co-ed K-pop group Allday Project on June 23.
PHOTO: Instagram/Moon Seo-yoon, Instagram/Allday Project
PUBLISHED ONJune 09, 2025 8:21 AMByKristy ChuaNew faces will enter the K-pop scene sometime later this month.
Yesterday (June 8), entertainment company The Black Label released teasers introducing the upcoming K-pop co-ed group Allday Project, which will debut on June 23 at 7pm (SGT).
The five-member lineup includes Woochan, who was from BigHit Music's pre-debut group Trainee A; Youngseo, who made the line-up for the girl group Illit but left before their debut; dancer-choreographer Bailey; model Tarzzan, and Moon Seo-yoon, who is referred to as Annie.
Annie, 23, is reportedly the granddaughter of Korean conglomerate Shinsegae Group's chair Lee Myung-hee and the eldest daughter of the group's president, Chung Yoo-kyung. She is currently a student at Columbia University.
Annie's debut marks the first time a member of a chaebol (family-run conglomerate) has joined the idol industry.
Rumours arose last year when she was spotted in pictures in a dance studio with trainees from girl group Meovv, The Black Label's first idol project. However, Meovv debuted in September last year and Annie had not shared her plans going forward.
Allday Project is The Black Label's second idol group. The agency also manages actor Park Bo-gum, and singers Blackpink's Rose and BigBang's Taeyang.
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