A week into Phase 2 (Heightened Alert) with restrictions like working from home and no dining-in, it can start to feel a little gloomy in Singapore.
Since laughter is said to be the best medicine, some brands – and even the police – have jumped on a trending meme on social media to help lighten the mood.
Enter the #SadLoveStory or #HappyLoveStory meme which uses puns to tell a short and humorous love story, it also encourages others to participate in wordplay.
While a few made people chuckle, others were not so successful at being punny (funny).
[embed]https://twitter.com/govsingapore/status/1394887650402840576[/embed]
On May 19, the Singapore Government's official Twitter account seemingly got the ball rolling with this tweet above which got one user asking: "Admin, are you OK?"
Fortunately for those who needed a laugh, other organisations like NTUC FairPrice, Ikea, the Singapore Police Force (SPF) and the Land Transport Authority (LTA) have hopped on this humorous love story bandwagon.
[embed]https://www.facebook.com/thatsmyfairprice/posts/10158508341251409[/embed]
How about finding love at the supermarket? One post from NTUC FairPrice read: "They met at the fresh herbs section, and found that they were mint to be." Some creative netizens even came up with a witty reply.
For Ikea, they took a creative spin on the Swedish names for their products.
[embed]https://www.facebook.com/IKEASingapore/posts/4012394012170640[/embed]
One such post, referring to a $1.50 waste bin named FNISS, read: "She fell in love with him, but he FNISS her bubble tea."
Even the SPF decided to have their own #SadLoveStory take.
[embed]https://www.facebook.com/singaporepoliceforce/posts/10161074268454408[/embed]
"She fell in love with her range instructor, but he already has a target in mind," one post read. To which one creative netizen replied, "She fell in love with a Coast Guard officer but he was drifting away."
[embed]https://www.facebook.com/WeKeepYourWorldMoving/posts/5521461954590662[/embed]
The LTA also got in on the action with one post that read, "She fell in love with a traffic light but he kept giving her mixed signals," which received a wicked reply.
Now we realise that some Singaporeans do have a sense of humour, despite these trying times.