Singapore Police Force praised for social media ad inspired by #BirdBoxChallenge

The Singapore Police Force has done it again - stunning netizens with their wit and humour online, that is.

The Men in Blue upped their social media game since last year but after a recent drought, it seems they're back.

In case you need a reminder of the past brilliance of their in-house social media team: 

[embed]https://www.facebook.com/singaporepoliceforce/posts/10157170000189408[/embed]

[embed]https://www.facebook.com/singaporepoliceforce/posts/10157177580719408[/embed]

Capitalising on the viral but widely slammed #BirdBoxChallenge inspired by the Netflix movie of the same name, the post on Tuesday (Jan 15) by the Rochor Neighbourhood Police Centre features a man standing in front of the ATM, blindfolded.

The caption reads: "Don't transfer blindly".

[embed]https://www.facebook.com/RochorNPC/photos/a.224714237685187/1217272538429347/[/embed]

The post has so far been shared 388 times, with commenters praising the SPF for the ad:
 

And then there's this clever observation:

The post is also timely, as just yesterday, it was reported that police were notified of more than 200 cases of e-commerce scams last year involving concert and event ticket sales. Phishing scams dogging local bank POSB have also been rearing their ugly heads.

Although the most recent post has yet to match the virality of the rest, but still, nicely played.

candicec@sph.com.sg