PUBLISHED ONSeptember 28, 2026 4:44 AMBYSean LerA pilot aimed at helping consumers compare product prices more easily across brands and package sizes will be expanded to include more operators and a wider range of commonly purchased grocery items.
Announcing this in a joint press release on Monday (Sept 28), the Competition and Consumer Commission of Singapore (CCS) and Consumers Association of Singapore (CASE) said the expansion of the unit pricing pilot, which will include online stores for the first time, builds on the positive consumer response to the programme's first phase.
It ran from September to December last year, and involved supermarket chains — NTUC FairPrice, Sheng Siong, Prime Supermarket, Cold Storage and Giant — displaying unit prices for selected grocery categories at participating outlets.
CCS and CASE said feedback from consumers was encouraging, with shoppers finding unit pricing helpful for comparing prices across different brands and package sizes.
The expanded pilot will see Don Don Donki and online store RedMart joining the initiative from Oct 1, with Cold Storage and Giant coming on board from Nov 1.
It will also include a wider range of commonly purchased grocery items such as flour, milk, butter, snacks, soups, and sauces, CCS and CASE said.
They added that a market survey has been commissioned to gather consumer feedback during the expanded pilot.
"Consumers may be approached at participating outlets or through online surveys, and are encouraged to share their views on their shopping experience."
Reiterating the initiative's impetus, CCS chief executive Alvin Koh said unit pricing makes value comparison easier.
"By bringing unit pricing to more supermarkets, online stores and everyday grocery items, we want to make it easier for consumers to compare prices and get better value for their money," Koh added.
The point was echoed by CASE president Melvin Yong, who pointed out that consumers want to know if they are getting good value for their money.
"Comparing prices is not straightforward when products come in differing packaging quantities...The expanded pilot will enhance price transparency for consumers and help them to compare unit prices of daily essentials across more products and more operators, including the onboarding of online stores."
Consumers can also use the Price Kaki app to compare the unit prices of over 13,900 daily essentials.
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