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Employee No. 1: She was looked down upon because “Singaporeans only buy diamonds”
Full Story: https://www.asiaone.com/lifestyle/madly-gems-just-walk-down-orchard-road-there-are-diamond-shops-everywhere-maddy-barber-why-she-picks

“Jewellery is more than just how big, how much.” Former radio DJ Maddy Barber shares an experience of a jeweller looking down on an Emerald ring she was wearing — one she received on her 40th birthday.

Realising that bespoke jewellery is about the experiences, the stories and the significance each piece of jewellery has to the wearer, Maddy was compelled to start her own bespoke jeweller brand, Madly.
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