LONDON - Facebook chief Mark Zuckerberg took out full-page ads in nine major British and US newspapers on Sunday to apologise for a huge data privacy scandal.
"We have a responsibility to protect your information. If we can't we don't deserve it," he said.
The ads ran in prominent positions in six British nationals, including the best-selling Mail on Sunday, The Sunday Times and The Observer - which helped break the story - as well as the New York Times, Washington Post and the Wall Street Journal.
Zuckerberg explained there was a quiz developed by a university researcher "that leaked Facebook data of millions of people in 2014".