BEIJING - China's economic slowdown is squeezing Germany's carmakers further as they face a lasting shift away from the market conditions that underpinned years of dominance, a German industry official said at the Beijing auto show on Saturday (April 25).
"The competition in the Chinese market is the most intense competition in the world," Hildegard Mueller, president of Germany's VDA auto lobby, told reporters.
German automakers are still in the fight thanks to a clutch of model launches and tech innovations at the event.
However, they must accept that their historically strong market share in China can no longer be held as a benchmark for success, Mueller said.
"The Chinese manufacturers will have a bigger role now and in future," she added, with patriotism playing a role among Chinese consumers.
While there was still growth potential in China as opposed to Europe or the United States, a slowdown in the world's second-largest economy was intensifying challenges.
"China is in economic crisis with high unemployment and many have to save. This is visible in car sales, particularly in the upper luxury segment," Mueller said.
Still, Chinese brands like Geely and Nio made moves on this segment at the show, presenting new cars with advanced features at cheaper prices than German rivals like Mercedes and BMW.
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