H&M removes black boy in 'monkey' ad tagged as racist

PHOTO: H&M

STOCKHOLM, Sweden - Swedish clothing giant Hennes and Mauritz on Monday apologised and removed an advertisement of a black child after the company was accused of being racist on social media.

A photo on the company's online website of a black boy wearing a green hoodie with the inscription "coolest monkey in the jungle" triggered outrage among observers.

"Whose idea was it at @hm to have this little sweet black boy wear a jumper that says 'coolest monkey in the jungle'?" style blogger Stephanie Yeboah tweeted on Sunday.

"You do know that monkey is a known racial slur to black people right?" she added.

"The image has now been removed from all H&M channels and we apologise to anyone this may have offended," the company told AFP.

A generic photo of the hooded sweatshirt without the modelling child is still available online.

H&M is not the only major company to be hit by an advertisement scandal in recent years.

Spanish clothing brand Zara in 2014 removed a striped pyjamas with a yellow star after facing outrage over its resemblance to clothes worn by Jewish prisoners in concentration camps.

And in October last year, personal care brand Dove apologised after it was accused of racism for airing a commercial showing a black woman turning into a white woman after removing her top.

Paris Fashion Week: H&M

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  • As much as some of us have a vanity dotted with makeup items that cost more than our phone bill, we don't look away from a good beauty deal when it presents itself.
  • At Paris Fashion Week, models at the H&M spring/summer '17 runway were spotted wearing a lipstick that you can cop at a drugstore near you.
  • Canadian model Winnie Harlow presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • Makeup artist Mark Carrasquillo mixed two shdes of the L.A. Girl Luxury Creme Lipstick in Manic and Love Triangle to create a wine-fuschia hue.
  • US model Bella Hadid presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • "It's crazy because this colour works on every model in the show, regardless of their skin tone; we havent found one girl who doesn't look good in it," said Mark.
  • The H&M runway comprised of fair skinned women and tanned beauties, if you were wondering, and for a shade to fit that range, it's impressive.
  • If that lip combo isn't your style, the lipstick line comes in a range of different colors from a nude shade named Beau to even a black one called Dreamer.
  • Mark raved, "You can't believe the texture and the pigment, it's insane."
  • The best part is how L.A. Girl is available here in the Philippines.
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  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 women's Fall-Winter 2017-2018 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.
  • A model presents a creation during the H&M STUDIO SS17 Spring-Summer 2017 ready-to-wear collection fashion show on March 1, 2017 in Paris.

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