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Samsung Australia fined $13.4 million over false water-resistance claims

Samsung Australia fined $13.4 million over false water-resistance claims
A woman tries out a Samsung Electronics' Galaxy Note 8 at its store in Seoul, South Korea, on Oct 11, 2017.
PHOTO: Reuters

Australia's competition regulator said on Thursday (June 23) a court has ordered the local unit of Samsung Electronics to pay a penalty of A$14 million (S$13.4 million) over misleading claims about a water-resistance feature in some of its smartphones.

Samsung Australia admitted to misleading buyers of some of its Galaxy phones about the water-resistance level, the Australian Competition & Consumer Commission (ACCC) said. The regulator had first sued the company in July 2019.

The regulator said that between March 2016 and October 2018, the company ran in-store and social media advertisements that claimed the phones could be used in pools or sea water.

The ACCC, however, received hundreds of complaints from users saying the smartphones did not function properly or even stopped working entirely after being exposed to water.

The claims "promoted an important selling point for these Galaxy phones. Many consumers who purchased a Galaxy phone may have been exposed to the misleading ads before they made their decision to purchase a new phone," said ACCC Chair Gina Cass-Gottlieb.

Samsung did not immediately respond to a Reuters request for comment.

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