NEW YORK - Singing monsters, movie-inspired toys, and collectibles took over Toy Fair in New York.
The Toy Association, president & CEO, Steve Pasierb said, "They're going to take it to the next level, try to keep it fresh with new ways, new play patterns, to include packaging with the collectible. You're going to continue to see blind packs be hot. But, I think this, is really going to be the big year of entertainment and licensing once again."
Lego promoted sets for the upcoming Toy Story 4 movie and celebrated the 20th anniversary of its Star Wars line.
But the company also gave a push to a new play.